Mobile marketing is loosely defined as “the use of the mobile medium as a means of marketing communication” or “distribution of any kind of promotional or advertising messages to customer through wireless networks”.
Since the rise of SMS (Short Message Service) in the 21st century, marketing on a mobile phone has become more and more popular and doesn’t seem to be falling by the wayside anytime soon.
With 3.5 billion text messages transmitted or received daily, cell phone users have grown accustom to opening text messages on their personal cellphones, which is usually within just a few feet of them more than 15 hours a day. Your customers can literally be reached through your mobile phone advertisement almost anywhere they go; at the grocery store, at the ball game, at the pool… The possibilities of mobile marketing are endless and breaking new ground in the cyber advertising industry.
In other words, mobile phone does not equal “fad”. And mobile marketing does equal sales. Combine the two and you’ve got a very strong completely wireless marketing system that puts your information literally at your customers fingertips within seconds.
Just imagine that you have an impromptu weekend sale going on in your store and you don’t have time to put the word out soon enough to reach the number of customers that you want. You also don’t have time to make up a special promotions sign to place on your shop window to increase customer awareness, because it’s already late Friday afternoon. With mobile phone technology this is never a problem. Blast your sales message out to your mobile phone opt in list, and you can be certain that your word is getting out almost the instant you send it. No more waiting for a customer to sign into an email account 2 days later only to find out they missed your important event.
In fact, according to the latest cell industry research, 97 percent of all SMS (text) marketing messages are opened and read within 14 minutes, with 83 percent of the 97 opened within the first 3 minutes. There is also a higher probability of your mobile message being read than with standard email, Facebook messages or even Tweets.
Mobile marketing was created for small businesses, home based businesses, churches, fundraising groups, and others with this in mind. It’s now easier than ever to start using the power of mobile marketing through various online applications.